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Time For a Little Spring Cleaning

Yes, I know, it’s also getting close to the official start of summer, Memorial Day, but with a winter so miserable as many of us had this year, spring has just started! We clean our houses, catch up...

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Permission Granted?

I frequently speak with marketers who define spam in a way that justifies their current practices and lets them bring their message to the largest audience. This is a primary function of a marketing...

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Do you see value in your UN-subscribers? I do!

In my position I analyze many reports in search of problems, trends and general abnormalities. In addition to the “regular” reports I review, I often refer to a clients’ unsubscriber reports. They’re...

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Some things you should never leave to luck…

…and your email strategy is one of them! If you don’t take time to create a plan surrounding an email campaign, you could be wasting your resources. You need to develop a plan of attack! Who are you...

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3 Quick Tips for Email Delivery

Deliverability. It sounds like a complicated word, doesn’t it? Deliverability is an art, and while it can be very complex at times, you don’t have to be an expert to ensure that your emails are making...

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Dress Up Your Email List for the Holidays

Email marketing is crucial for customer retention and keeping your readers in the loop, especially around important events and busier times of the year. With the holiday season right around the corner,...

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Is your list tainted?

I finished my last blog post telling you that you shouldn’t purchase email lists and told you to consider how someone could possibly sell a large list of “good, opt-in” email addresses for a relatively...

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Email Marketing New Year’s Resolutions

Don’t let your resolutions for the new year get sidetracked! With the new year approaching, many emarketers are thinking about what their New Year’s resolutions will be for 2013. Here are some ideas...

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How do I improve my open rates?

This past week I’ve been asked the question “How do I improve my open rates?” more times than I have in the past three years I’ve worked here at Informz! I wanted to provide some good starting points...

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12 Email Marketing Basics Everyone Should Follow

There’s a huge difference between email and email marketing. The first method involves sending a single blanket message to a list of people who are supposedly interested in what you have to say. The...

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